“一带一路”倡议下太极拳国际传播的背景、困境与方略

Background,Dilemma and Strategy of the International Spread of Tai Chi under the“One Belt and One Road”Initiative

“一带一路”倡议是新时代国家对外开放的重大战略决策,为太极拳在“一带一路”沿线国家的传播与发展提供难得的发展机遇。但由于“一带一路”沿线国家与中国文化的巨大差异,再加上太极拳博大精深的文化内涵,使得太极拳在对外传播的过程中遇到了沟通协调机制不畅通、信息反馈机制不顺畅、媒体融合机制不完善等很多困境,为破解其困境,提出优化太极拳对外传播环境与路径,构建破解文化差异的基本方略和构建传播融合机制基本方略,为太极拳在“一带一路”传播奠定坚实的基础。

The“One Belt And One Road”initiative is a major strategic decision of the country’s opening up in the new era,providing a rare development opportunity for the spread and development of Tai Chi in the countries along the“One Belt and One Road”.However,due to the huge cultural differences between countries along the“One Belt And One Road”and China,as well as the extensive and profound cultural connotation of Tai Chi,in the process of external communication,Tai Chi has encountered many difficulties,such as unsmooth communication and coordination mechanism,unsmooth information feedback mechanism,and imperfect media integration mechanism.In order to solve its dilemma,this paper proposes to optimize the external communication environment and path of Tai Chi,and construct the basic strategy of overcoming cultural differences and the basic strategy of communication fusion mechanism,thus laying a solid foundation for Tai Chi to spread in“One Belt and One Road”.