“互联网+”背景下广告设计类专业人才培养改革与实践——以广西职业技术学院为例

Reform and Practice of Talent Training in Advertising Design Program under the Background of"Internet+"——A Case Study of Guangxi Vocational and Technical College

广西职业技术学院广告设计专业秉持“互联网+”思维,以市场为导向积极调整人才培养思路,通过重新定位培养目标、开展信息化教学改革、探索实施“项目驱动、过程导向”“项目+竞赛”“导师+工作室”等多种培养方式,逐级深化实施创新、创意、创业“三创”教育,使学生在“学中做、做中学”过程中学习并掌握相关的知识与技能。与时俱进的改革举措使专业教师与学生都较好地适应了形势的变化,实现了职业教育“适时性”“技能性”及“创新性”的教育目标。

The advertising design program of Guangxi Vocational and Technical College adheres to the"Internet+"thinking,takes the market as the guidance,and positively adjusts the talent training mode.Through re-positioning the training target,carrying out the information-based teaching reform,exploring and implementing a variety of training methods such as“project-driven and process-oriented”method,“project+competition”method and“tutor+studio”method,the program deepens the implementation of innovation,creativity and entrepreneurship education step by step,enabling students to learn and master relevant knowledge and skills in the process of“learning by doing and doing after learning”.The reform measures make both teachers and students adapt to the changes of the situation and realize the educational goals of“being timely”,“being skilled”and“being innovative”in vocational education.