四川省阆中市旅游资源SWOT分析及其发展对策

SWOT Analysis of Tourism Resources in Langzhong City and its Development Strategies

SWOT分析法在旅游资源分析上得到了广泛的应用。其在旅游资源的分析上得到了广泛的应用。阆中市作为中国四大古城之一,其旅游资源还存在着巨大的开发空间,为了使阆中市的旅游资源得到充分利用。本文综合利用调查法、文献研究法、SWOT分析法,对阆中市的旅游资源发展的优势、劣势、机会与挑战进行了全面的综合分析。结果表明:阆中市的旅游资源具有区位、政府扶持等多方面的优势,但在经营理念和基础设施上存在较大问题。最后,本文提出了有关阆中市旅游资源申遗、开设相关旅游路线等方面的建议,以期为阆中市旅游业的未来发展提供强有力的参考根据。

SWOT analysis has been widely used in tourism analysis.Langzhong city,as one of the four ancient cities in china,there is still a huge development space for its tourism resources.In order to make full use of the tourism resources in Langzhong,this paper made a comprehensive analysis of the advantages,disadvantages,opportunities and challenges of the development of tourism resources in Langzhong city using investigation method and literature research method.The results showed that Langzhong tourism resources had many advantages in terms of location,government support and so on,but there were many problems in the management strategy and infrastructure.Finally,some suggestions were put forward about applying for the world cultural heritage and the establishment of related tourism routes,which can provide a strong reference for the future development of tourism in Langzhong city.