美国广播公司(ABC)移动VR沉浸式报道策略

The Mobile VR Immersive Reporting Policy of American Broadcasting Company(ABC)

美国广播公司(ABC)在进军移动新闻客户端传播的过程中积极尝试内容推送、多功能体验设计、用户黏度开发等虚拟现实技术带来的沉浸式报道方式,与科技公司、其他传媒集团建立多方联姻关系,开启了广播电视等传统媒体机构沉浸式体验新闻传播的新时代。文章通过对美国广播公司(ABC)近年来的移动端沉浸式报道进行分析,指出移动VR沉浸式报道面临的新闻题材选择、受众体验舒适度以及如何面对VR传播的"麻醉作用"等挑战。

In the process of stepping into the mobile news-client-oriented communication,American Broadcasting Company(ABC)has actively adopted immersive virtual reality technology in reporting,which include content feeds,multifunctional experience designing,user viscosity,and etc..Working with the science and technology companies as well as other media groups,ABC has opened a new era of immersive news dissemination on radio and television and other traditional media organizations.Through the analysis of the ABC’s immersive reporting in mobile terminals in the past two years,this article puts forward that mobile VR immersion are facing the challenges of news theme selection,the satisfaction of audience and the"anesthetic effect"of VR communication.