提升健康文化生态建构的大众传播策略研究

Research of Mass Communication Strategy of Improving Health Cultural Ecology Construction

为促进健康文化生态建构的大众传播,借用生态系统模式,强调突出健康文化核心观念,助力生态文明,提出提升健康文化生态建构的大众传播策略。应根据受众群体不同,宣传教育多种渠道并行,提升健康理念生态建设话语权,创新传播理念。提升健康文化生态建构传播价值,通过线上线下互动,推动生态自觉健康理念的养成,加强宣传网络覆盖,助力社会效益的整合。

In order to promote the mass communication of improving health cultural ecology,we use ecological system model,emphasize health cultural core concept,promote ecological culture,and propose the mass communication strategy in improving health cultural ecology construction.It is suggested to widen publicity and education channels,promote right of speech of health concept ecology construction,innovate communication concept,promote health cultural ecology construction communication value,promote the habitation of ecology conscientious health concept,strengthen publicity network coverage,and promote the integration of social benefit.