茶产品外包装外观设计分析

Design Analysis of External Packing Appearance of Tea Products

随着我国经济的不断发展,茶产品逐渐成为人们在进行礼物挑选过程中的首选之物,对茶产品的需求程度不断提升。消费者在购买茶产品的过程中极容易受到外包装的外形设计影响,在同品质下,外观设计最终决定了消费者的购买决定。目前,茶产品外包装外观设计存在外观设计思路较为模糊、没有将茶文化进行有效融入、忽视了时代元素和科技感的重要性等问题。茶产品外包装设计过程中要融入产品因素、考虑消费者内心、注重整体协调性。

With the continuous development of Chinese economy,tea products has gradually become the first choice of presents.The demand degree of tea products has been improved continuously.Customers are greatly easy to be influenced by shape design of external packing when purchasing tea products.When products are of the same quality,external design will finally determine the customers purchase behavior.At present,there are problems in external packing appearance of tea products,including vague external design thinking,insufficient integration of tea products with tea culture,and the neglect of age elements and science and technology,etc.We should integrate product elements,think about customers’needs and focus on the entirety harmony in the process of tea products external design.