“微时代”背景下国学经典传播策略刍议

On the communication strategy of Chinese classics under the background of micro-era

国学经典是中国古代人民智慧的结晶,数千年以来一直受到人们的推崇和学习。如今时代在飞速发展,人们研习国学经典的脚步却因种种原因停滞不前。面对微博、微信、微电台等微媒体兴起的“微时代”,对于国学经典的传播而言,微媒体既是机遇又是挑战。

Sinology,the crystallization of the wisdom of the ancient Chinese people,has been respected and studied by people for thousands of years.But nowadays,with the rapid development of the times,people’s pace of studying Chinese classics has stagnated.In today’s micro-era when micro-media such as micro-blog,micro-message and micro-radio are rising,it is both an opportunity and a challenge for the dissemination of Chinese classics.