乡村振兴战略背景下福建省乡村旅游发展探析

Research on the Development of Rural Tourism in Fujian Province Under the Background of Rural Revitalization Strategy

【目的/意义】乡村旅游是乡村振兴战略的重要组成部分,通过探索福建省乡村旅游的发展对策,以推动乡村建设,推进乡村振兴战略的实现。【方法/过程】以福建省乡村旅游为研究区域,运用文献分析法、调查法和案例研究法进行分析。【结果/结论】结果表明:福建省乡村旅游建设中面临区域发展不平衡、产品缺乏特色和品牌建设、人才要素投入不足、文化资源挖掘不深等一系列问题。未来应基于区域实际情况,制定差异化的政策,不断完善乡村旅游公共基础设施;立足特色产品、特色小镇等创建工作,创新乡村旅游发展模式;加大人才引进力度,提升服务质量与标准;植根乡村文化,培育乡村文化品牌,积极克服乡村旅游发展过程中存在的不足,统筹推进乡村振兴发展战略。

【Objective/Meaning】The rural tourism is an important part of the strategy of rural revitalization.The exploration of the development countermeasures of rural tourism in Fujian Province would promote the rural construction and the realization of the rural revitalization strategy.【Methods/Procedures】By taking the rural tourism in Fujian Province as the research area,the literature analysis method,the investigation method and the case study method were used to carry on the analysis.【Results/Conclusions】The results showed that there were a series of problems existed in the construction of rural tourism in Fujian Province,such as the unbalanced regional development,lack of product characteristics and brand building,insufficient investment in human resources and no in-depth exploration of cultural resources.Last,the countermeasures were put forward including formulating the differentiated policies in the future to continuously improve the public infrastructure of rural tourism based on the actual regional conditions;innovating the development models of rural tourism based on the creation of characteristic products and characteristic towns;increasing the introduction of talents to improve the service quality and standards;cultivating the rural cultural brands rooted in the rural culture,thus to actively overcome the shortcomings in the development of rural tourism,and promote the development strategy of rural revitalization.