基于OBE理念的“汽车营销策划”课程的教学改革与实践

Teaching reform and practice of automobile marketing planning course based on OBE concept

由于“汽车营销策划”课程知识面广,在传统教学中教师忽视了学生个体差异,使得学生只是被动的获取知识,教学效果往往很差。为提高教学效果,本课题在“汽车营销策划”课程建设中融入OBE教育理念,探讨了提高“汽车营销策划”课程建设的有效途径。打破传统教学方式,使学生化被动为主动,这样不仅达到了预期的教学目标,同时也为学生的就业打下良好的基础。

Due to the wide range of knowledge in the course of"automobile marketing planning",teachers ignore the individual differences of students in traditional teaching,which makes students receive knowledge passively,and the teaching effect is often poor.In order to improve the teaching effect,This paper integrates the OBE education concept into the course construction of"Automotive Marketing Planning",and discusses the effective ways to improve the course construction of"Automotive Marketing Planning".Breaking the traditional teaching methods and turning students from passive to active will not only achieve the expected teaching goals,but also lay a good foundation for students'employment.