基于RMP理论的中医药康养研学旅行产品开发研究

Research on the Development of TCM Health ResearchTravel Products based on RMP Theory

中医药康养研学旅行是新时代发展的产物,具有带动经济发展、提高全民素质和发扬中华传统文化的作用。通过运用RMP理论,对国内中医药康养研学旅行的资源、市场情况进行分析,从开发原则、开发类型和开发思路三个方面对中医药康养研学旅行产品开发提出建议,为其未来发展提供理论依据。

As a product of the development of the new era,TCM health research travel has the role of driving economic development,improving the quality of the people,and carrying forward Chinese traditional culture.By using the RMP theory,this paper analyzes the resources and market conditions of TCM health research travel.It proposes suggestions on the development of TCM health research travel products from the three aspects of development principle,development type and development idea,to provide a theoretical basis for its future development.