疫情背景下的跨境电商:非市场因素、物流瓶颈与集聚动力——基于“义乌商圈”300家企业的问卷分析

Cross-border E-commerce under the Influence of Coronavirus Epidemic:Non-market Factor,Logistical Bottleneck and Agglomeration Motives

疫情作为突发的非市场因素,对于义乌商圈跨境电商的影响具有普遍性的特征。疫情影响的核心因素是市场客体,即非市场因素对小商品跨境电商市场供需的冲击,造成了跨境电商产业整体业绩短期内的急剧下滑。疫情影响也使得跨境电商模式的优势与瓶颈更为凸显,基于电商平台的信息流处理能力是显著优势,而物流在面对突发事件时,成为限制供应链的瓶颈。嵌生于专业市场的跨境电商产业集群,是商品集聚引致的地理集聚。义乌商圈的集聚动力系统性显著,因而商业生态模式的复制成本较高,跨境电商群体回归风险较低。

As a non-market factor,the epidemic has a general influence on the cross-border e-commerce in Yiwu business circle.The core factor of influence is the market object,the impact of non-market factor on the supply and demand of small commodity cross-border e-commerce market,resulted in a sudden decline of the industry in the short term.The impact of the epidemic also makes the advantages and bottlenecks of the cross-border e-commerce clear.The information-flow processing ability based on platform is a prominent advantage,while logistics becomes the bottleneck of supply chain in the face of emergencies.The cross-border e-commerce industry cluster embedded in the specialized market is the geographical agglomeration caused by commodity agglomeration.The agglomeration motives are systematic,Therefore,the cost of mode replication is high,and the risk of dissolution is low.