基于冰雪文化的吉林省旅游衍生品设计开发

Design and Development of Tourism Derivatives in Jilin Province Based on Ice and Snow Culture

吉林省地处我国北方,冬季漫长而寒冷,冰雪覆盖下的自然环境、多样的地貌形态、丰富的民族分布,形成了独具特色的冰雪文化并推动着冰雪旅游的蓬勃发展。但吉林省冰雪文化旅游衍生品设计开发却相对滞后,文化挖掘深度不够、设计元素把握不准、产品同质化严重、质量参差不齐、市场购买力低下等问题严重阻碍了"冰雪+"全产业链联动融合发展。为了解决上述问题,需要深入挖掘冰雪文化内涵,围绕冰雪自然文化、冰雪民俗文化等核心要素,设计开发出真正富有吉林省地域特色的冰雪文化旅游衍生品。

Jilin Province is located in the northern part of China.Winter is long and cold in Jilin Province.The natural environment covered by snow,the diverse landforms and rich ethnic distribution form a unique ice and snow culture,which promotes the vigorous development of ice and snow tourism.However,the design and development of ice and snow cultural tourism derivatives in Jilin Province are relatively lagging behind.The depth of cultural excavation is insufficient.The design elements are not accurate.The homogeneity of products is serious,and the quality is uneven.The market purchasing power is low.These problems have seriously hindered the integrated development of"ice and snow+"industry.In order to solve the above problems,firstly,it is necessary to deeply explore the cultural connotation of ice and snow.In addition,it is important to design and develop the tourism derivatives of the ice and snow culture with the regional characteristics of Jilin Province according to the core elements of ice and snow natural culture and ice and snow folk culture.