浅析报纸和H5新闻中界面的“视觉引导”设计——以《华西都市报》和《第29届中国新闻奖获奖作品》为例

An Analysis of"Visual Guidance"Interface Design in Newspapers and H5 News--Taking West China Metropolis Daily and Winning Works of the 29th China News Awards as Examples

当前,信息的多量与快速传播影响着受众对信息的选择与阅览深入度,而受众的视觉承受力与阅读耐力具有局限性,媒体可通过对新闻有效的视觉引导设计,来提高受众的信息视觉承受力。报纸和H5新闻中界面的视觉引导设计方法有很多,报纸可通过区块对比、有效符号引导、链接点衔接、留白、使用图片构成视觉引导暗线等方法,H5新闻中界面可以通过动画效果的运动轨迹、交互方式提示、散点透视构图布景等进行视觉引导。

At present,the massive quantity and rapid spreading of information are affecting the audience's choice of information direction and depth of reading,yet there exist limitations in the audience's visual endurance and reading depth.The media can improve the audience,s use rate of visual information tolerance through effective visual guidance design for news.There are many ways to design visual guidance for interfaces in newspapers and H5 news.The newspaper can use block contrast,effective symbols,link focus,white space,and pictures to form visual guide lines;H5 news interface can be visually guided by the motion track of animation effect,interactive mode hint,and scattered perspective composition.