用户参与扶贫干部报道阐释研究——以人民日报官方微博为例

On the Report and Explanation of User’s Participation in Poverty Alleviation Cadres:Taking Official Microblog of People’s Daily as an Example

公众对扶贫干部媒介形象的认知关系到脱贫攻坚进程。人民日报官方微博2018-2019年的扶贫干部的报道,在主题分布和词频方面呈现出扶贫干部鞠躬尽瘁,甚至因公殉职的群体形象。运用文本分析和话语分析方法,关注用户的相关评论发现,用户较为认同人民日报官方微博塑造的扶贫干部形象,但也显露出基层扶贫工作中部分地区存在形式主义、考核机制需要完善和区域扶贫干部与贫困户存在对立的情况。

The public’s cognition of the media image of poverty alleviation cadres is related to the process of poverty alleviation.The report of poverty alleviation cadres in the official microblog of People’s Daily from 2018 to 2019 shows the group image of poverty alleviation cadres who have worked hard and even died on duty in terms of theme distribution and word frequency.By using text and discourse analysis and following users’comments,it is found that users agree with the image of poverty alleviation cadres created by the official microblog of People’s Daily,but it also reveals that formalism and assessment mechanism need to be improved in some areas of grassroots poverty alleviation work,and there exists antagonism between regional cadres for poverty alleviation and poverty-stricken households.