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新媒体环境下江苏银行高声誉水平的分析研究

Analysis and Research on High Reputation Level of Jiangsu Bank under New Media Environment
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摘要 在新媒体环境下,商业银行声誉对银行绩效的影响更加复杂和不可控,因此,新媒体环境下商业银行声誉成为了学者研究的热点。基于此,以江苏银行的高声誉水平为例,使用互联网数据采集工具,采集6家新媒体平台对江苏银行2016-2018年间新闻报道文本数据,综合分析了其在绿色金融、小微企业信贷和互联网金融三个业务中实现高声誉水平的成功之处,进而为我国商业银行提升声誉水平提供政策建议。 In the new media environment,the influence of commercial bank reputation on bank performance is more complex and uncontrollable.Therefore,commercial bank reputation has become a hot topic for scholars under the new media environment.Based on this,taking the high reputation level of Jiangsu Bank as an example,using Internet data acquisition tools,collecting 6 new media platforms to collect the text data of Jiangsu Bank’s news reports between 2016 and 2018,This paper comprehensively analyzes its success in achieving high reputation level in green finance,micro-enterprise credit and Internet finance,and then provides policy suggestions for commercial banks in China to improve their reputation level.
作者 江君 JIANG Jun(School of Economics,Heilongjiang University of Science and Technology,Harbin 150000,China)
出处 《经济研究导刊》 2020年第26期103-105,共3页 Economic Research Guide
关键词 声誉 绿色金融 小微企业信贷 reputation green finance credit for small and micro enterprises
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