摘要
"粉丝经济"凭借强大的效益获取能力,越来越受到人们的关注与重视。通过采取质化研究的方式对粉丝群体的消费机制进行研究,从共性和个性两个层面对不同类型偶像与其粉丝群体的匹配情况进行深入探讨,分析各类偶像粉丝群体的消费动机,发现:社交媒体环境下的偶像粉丝群体主要具有组织性强、目的明确、形成为偶像消费的习惯以及身为"产消者"等特征;当下粉丝经济热中存在高概率风险——人物设定崩塌和流量反噬所带来的负效应。
The“fan economy”has attracted more and more attention with its powerful ability to obtain benefits.By adopting a qualitative research method to study the consumption mechanism of fan groups,the matching situation of different types of idols and their fan groups is deeply discussed from the aspects of commonality and individuality,and the consumption motives of various idol and fan groups are analyzed.The findings have shown the idol and fan groups in the media environment are mainly characterized by strong organization,clear purpose,formed idol consumption habits and being a“prosumer”.A high probability risk exists in the current fan economy,namely,negative effects brought by character set collapse and flow back biting.
作者
李清睿
Li Qingrui(School of Journalism,Renmin University of China,Beijing 100872,China)
出处
《云南开放大学学报》
2020年第3期93-100,共8页
Journal of Yunnan Open University
关键词
社交媒体
“粉丝经济”
偶像粉丝群体
消费
动机
负效应
social media
“fan economy”
idol and fan groups
consumption
motivation
negative effects
