商书所见清代晋商的商业教育理念——以《劝号谱》为中心

The Commercial Education of Shanxi Merchants in the Qing Dynasty Reflected from Business Books--Research of Centering on the Quanhaopu

商书中所蕴含的商业规范教育、商业道德教育、商业技能教育以及商业知识教育是晋商商业教育的重要内容。晋商通过树立新的商业价值观,商人职业意识不断觉醒,通过对子弟、生徒途程观念的普及,商业经营实践中实用知识和技能的传授以及对商业经营规范和道德伦理观的教育,来提升工商业经营群体的综合素养,这也是晋商在商场中能够取得成功的关键因素。《劝号谱》是潞商所撰且应用较为广泛的商书,以《劝号谱》为切入点来探讨晋商商业教育具有一定的价值。

The education of business norms,business ethics,business skills and business knowledge contained in business books is an important part of the commercial education of Shanxi merchants.Through the establishment of new business values,the awakening of business professional consciousness,the popularization of the course concept of children and apprentices,the imparting of practical knowledge and skills in business practice,and the education of business norms and moral ethics,Shanxi merchants can improve their comprehensive literacy,which is also the key factor for their success in the market.As a wide used business book written by merchants in the Zelu area of Shanxi,Quanhaopu has a certain value to explore the commercial education of Shanxi merchants.