高校学生观影偏好的影响因素分析

Analysis on the factors influencing college students′movie-watching preference

电影是人们生活中常见的一种娱乐方式,同时也是宣扬中国文化的重要手段.基于对全国4大地区部分高校在校生调查问卷数据,结合大学生性别、年龄、学历和专业类型等客观变量,采用CATPCA分析、多项逻辑回归分析和多重对应分析方法,分析了大学生观影偏好特征,分析结果利用词云图进行可视化.结果表明,大学生的观影偏好受多种因素影响,其中电影类型、剧本内容和电影评分、口碑的影响最为显著;不同观影偏好的大学生具有不同的特征,建议未来电影行业推出更加多元化的电影以满足广大观众的多样化需求.

Movies is a common way of entertainment in people′s life and an important means of promoting Chinese culture.Based on the questionnaire data of college students in some universities in 4 major regions of China,the characteristics of college students′movie-watching preference was analyzed by using CATPCA,multiple logistic regression analysis and multiple correspondence analysis,combining with the objective variables of college students′gender,age,educational background and major type,the results are shown by word cloud.The results show that college students′movie-watching preference is affected by many factors,among which the film type,script content,film rating and public praise have the most significant influence.And college students with different movie preferences have different characteristics,so it is suggested that the film industry should launch more diversified films in the future to meet the diverse needs of the vast audience.