后峰会时代青岛国际旅游竞争力提升策略研究

A Strategic Study on the Promotion of Qingdao′s International Tourism Competitiveness in the Post-summit Era

后峰会时代,青岛的政策红利、资源配备、环境营造处于有利阶段,但国际知名度、国际旅游配套建设、国际旅游人才培养、市民国际化意识等方面依然存在提升的空间。基于指标模型以及青岛旅游业发展的现状,梳理了青岛国际旅游面临的问题,提出后峰会时代青岛国际旅游竞争力提升的策略。

Since entering the post-summit era,Qingdao has been in a favorable stage in terms of policy dividends,resource allocation and environmental construction.However,there is still room for improvement in terms of international popularity,international tourism supporting construction,international tourism talent training and citizens′international awareness.Based on the index model and the status quo of tourism development in Qingdao,this paper analyzed the situation and problems of Qingdao international tourism competitiveness and put forward the upgrading strategies of international tourism competitiveness of Qingdao in the era of post-summit.