农产品电子商务发展创新模式

Innovation Development Model of Agricultural Products E-commerce

在"后疫情"阶段,农产品销售流通领域正在发生深层次和全渠道的电商化变革,形成新的产销体系。农产品电子商务作为农民增收的重要手段,建立电商平台和农民之间的利益联结机制,为农产品上行创新路径。通过比较分析社区团购、定制领养、社群营销和网络众筹农产品电子商务发展的创新模式,提出农产品电子商务发展模式选择的建议,推动农村经济的发展。

In the "post-epidemic" stage,deep-level and omni-channel e-commerce reforms are taking place in the field of agricultural product sales and distribution. And a new production and marketing system would be formed. As an important means of increasing farmers’ income,e-commerce for agricultural products should establish an interest connection mechanism between e-commerce platform and farmers,which is a path for upward innovation of agricultural products. Through a comparative analysis of innovative modes of community group-buying,customized adoption,community marketing and online crowd-funding for agricultural products e-commerce,suggestion of development mode choice of agricultural products electronic commerce was put forward. And it would promote development of rural economy.