大数据背景下高校图书馆数字阅读推广创新路径研究

Research on the innovation path of digital reading promotion in university libraries under the background of big data

文章分析了大数据的技术及其特性,总结了大数据背景下高校图书馆数字阅读推广的深刻变化,探讨了新技术条件下高校图书馆阅读推广服务的新变革,旨在拓展高校阅读推广的理论视野,进一步提升大数据时代高校图书馆的服务水平。

This paper analyzes the technology and characteristics of big data,summarizes the profound changes of digital reading promotion in university libraries under the background of big data,and explores the new changes of reading promotion service in university libraries under the background of new technology.It aims to expand the theoretical horizon of university reading promotion and further improve the service level of university libraries in the era of big data.