区域旅游业与物流业融合创新模式研究——以张家界市为例

Research on the Innovative Mode of Integration between Regional Tourism and Logistics——A Case Study of Zhangjiajie

旅游物流是现代物流业创新发展的一种重要形式,是连接景区生产端和消费端的重要纽带和推动区域经济增长的重要因素,其模式创新对我国大型旅游地经济社会发展起示范作用。基于此,文章以张家界市为例,探讨了该地区旅游业与物流业发展的现状,发现该市旅游业与物流业融合不充分,存在旅游业与物流业融合不深、旅游业对物流业高端化发展支撑不足、物流网络对旅游业支持力度小、旅游物流后劲不足等问题,进而提出了以产业链促融合、以信息化促效率提升、以项目建设促品牌建设、以人才培育促转型升级等对策。

Tourism logistics is an important form of modern logistics industry innovation and development.It is an important link between the production end and consumption end of scenic spots and an important factor to promote regional economic growth.Its model innovation plays an exemplary role in the economic and social development of large tourist destinations in China.Based on this,the article in Zhangjiajie,for example,this paper discusses the current situation of the tourism industry and the logistics industry development in the region,found insufficient fusion of the city's tourism and logistics industry,tourism and logistics industry integration is not deep,tourism support is insufficient,the development of logistics industry high-end logistics network to support the tourism industry,tourism logistics problem such as lack of staying power,and then puts forward the industrrial chain to promote integration and informatization to promote efficiency,promoting the brand construction in project construction,countermeasures to promote transformation and upgrading of talent cultivation and so on.