茶产品消费趋势问卷调查分析报告

Questionnaire Analysis Report on the Consumption Trend of Tea Products

本文基于1701份有效问卷对包括饮茶习惯、消费价格、茶类选择、购买茶产品时关注的因素以及喜欢或不喜欢喝茶的原因等进行分析;基于调查分析结果,为迎合消费者的消费心理,分别从生产环节、产品定位、产品创新、营销模式四个环节提出未来茶产品开发与销售建议。

Based on 1701 valid questionnaires,this paper made a scientific analysis on the current situation of tea consumption,including tea drinking habits,consumption prices,tea categories selection,factors concerned when purchasing tea products and reasons for liking tea or not.Based on the analysis of the survey results,in order to cater to consumers’consumption psychology,this paper put forward suggestions for the future development and marketing of tea products from four aspects:production,product positioning,product innovation and marketing mode.