以融媒体中心建设为契机 打造高校宣传工作主阵地

Building the Main Front of News and Publicity in Colleges and Universities with the Opportunity of Constructing the Integrated Media Center

高校的融媒体中心建设发展势在必行。本文旨在探讨高校新闻宣传工作如何打破传统媒体固有思维,以融媒体中心建设为契机,从理念、机制、技术、人才、内容等方面着手,进一步打造并巩固新闻宣传主阵地,壮大主流价值影响力,从而全力推动构筑全员育人、全程育人、全方位育人的校园环境。

The development of the integrated media center in colleges and universities is imperative.This paper is aimed at exploring how to break through the traditional media thinking,take the integrated media center construction as the opportunity,starting from the idea,mechanism,technology,talent,content,and so on,further build and consolidate the main front of news and publicity,and expand the mainstream value influence,so as to fully promote the establishment of campus environment of all-personnel education,whole-course education,all-round education.