地方文化元素在旅游文创产品设计中的应用研究

Application of Local Cultural Elements in the Design of Creative and Cultural Tourism Products

目的研究地方文化元素在旅游文创产品设计中的应用,旨在开发地方文化旅游标志,提升旅游产品的市场价值与品味;在“乡村振兴”战略背景下,探索适合经济欠发达区域旅游经济发展的文创产品设计模式。方法对地方文化元素及旅游文创产品的概念与特征进行综述,分析地方文化元素融入文创产品设计的意义,探索产品设计创新的突破口;结合永州地方文化中的自然景观、特色建筑、方言文化、民族文化等元素进行实例分析,提出文创产品设计的途径与方法。结论在符合产品设计观赏性、实用性原则的基础上,将文化元素应用于旅游文创产品设计中,能够有效提升文创产品传承地方文化和实现区域特色发展的潜力,所提出的产品设计案例为同类型区域旅游文创产品设计提供参考依据和设计思路。

The work aims to develop the local cultural tourism symbols and improve the market value and artistic merit of tourism products by studying the application of local cultural elements in the design of cultural and creative tourism products and then explore the design mode of cultural and creative products suitable for the development of tourism economy in underdeveloped regions under the strategic background of“rural revitalization”.The concepts and characteristics of local cultural elements and cultural and creative tourism products were reviewed to analyze the significance of integrating local cultural elements into the design of cultural and creative product and explore the breakthrough of product design innovation.Combined with the case analysis on local cultural elements in Yongzhou,such as regional natural landscape,architectural culture,dialectal culture and local ethnic culture,the design path and method of cultural and creative products were proposed.On the basis of conforming to the ornamental and practical principles of product design,applying cultural elements to the design of cultural and creative tourism products can effectively enhance the potential of cultural and creative products to inherit local culture and realize the development of regional characteristics.The proposed product design cases provide reference and design ideas for the design of cultural and creative tourism products in the same type of region.