地域特色在旅游产品包装设计中的运用

Application of Regional Characteristics in Tourism Product Packaging Design

目的探究旅游产品包装设计中的现实困境,并在此基础上分析地域文化元素对旅游产品包装设计的积极作用,以及在旅游产品包装设计上的具体应用方向。方法从旅游产品包装设计的产生背景展开讨论,对旅游产品包装设计的现实发展进行探究,接着分析其对地方经济的积极贡献与商业价值,然后深入内部,挖掘其中存在的诸如地域特征不鲜明、缺乏连续性、创新性不足等问题,并从材料、造型、色彩等方面探索地域特色在旅游产品包装设计中的具体应用,同时重点结合我国云南地区的应对策略和设计案例展开探索与实践。结论旅游产品包装设计中对地域特征的融合利用,让旅游产品找到了演绎传统民俗文化的精髓的方式,也在很大限度上满足了游客独特的审美需求,促进了当地旅游经济的良性发展,产生了积极的社会效应。

The work aims to explore the practical difficulties in tourism product packaging design,and on this basis,analyze the positive role of regional cultural elements in tourism product packaging design and the specific application direction.From the generation background of tourism product packaging design,the practical development of the tourism product packaging design was explored,and then its positive contribution to the local economy and commercial value were analyzed.In-depth analysis was carried out to investigate the problems such as unclear regional characteristics,lack of continuity and insufficient innovation,and explore the specific application of regional characteristics in tourism product packaging design from the aspects of materials,shapes and colors.At the same time,the exploration and practice were conducted in combination with coping strategies and design case in Yunnan.The integration and utilization of regional characteristics in the packaging design of tourism products endows the tourism products with the essence of deducting traditional folk culture,meet the unique aesthetic needs of tourists to a large extent,promote the benign development of local tourism economy,and produce positive social effects.