创意旅游与集群型古村落再生:模式与路径研究

Creative Tourism and Regeneration of Cluster Ancient Villages:Research on Models and Paths

乡村振兴与遗产活化背景下,古村落旅游成为热点研究问题。聚集类传统古村落群中,旅游开发过程中存在产品同质化、缺少体验互动等多种问题。将创意旅游理念、集群共生理论等引入古村落群整体开发研究中,提出了区域(廊道)—节点—要素创意旅游开发模式。从宏观层面提出古村落群创意主题策划。从中观层面,围绕古村落群文化基因,提出历史文化类、生活类、生产类、民俗类、专项类创意旅游产品。围绕创意产品开发,从微观层面将创意符号、创意内容融入活动、空间场景、商品、景观、展示设计中。同时,分别从宏观产业发展、微观创意融入角度,提出古村落群创意旅游开发路径。希冀为古村落群的旅游扶贫、村落振兴、村落保护提供正确的发展方向。

Ancient village tourism has become a hot research issue under the background of rural revitalization and heritage activation.There are many problems among tourism development in the cluster of traditional ancient villages,such as product homogeneity and lack of experience and interaction.In this article,the creative tourism concept and cluster symbiosis theory are introduced into the overall development research of ancient village groups,and the regional(corridor)-node-element creative tourism development model is proposed.From the macro level,this paper puts forward the creative theme planning of ancient villages.From the middle level,centering on the cultural genes of ancient villages,creative tourism products of history and culture,life,production,folk custom and special category are presented.Centering on the development of creative products,creative symbols and creative contents are integrated into activities,space scenes,commodities,landscapes and exhibition design from the micro level.Meanwhile,from the perspectives of macro industry development and micro creativity integration,the creative tourism development paths of ancient villages are raised.Wish to provide a correct development direction for the tourism poverty alleviation,village revitalization and village protection of ancient village groups.