数字经济下“95后”新生代员工的工作动机研究——基于浙江省中小型企业的调查研究

Study on the work motivation of the new generation employees in the digital economy

在数字经济的时代背景下,"95后"踏入职场成为新生代员工。由于"95后"生活环境和内在的价值观发生了较大的变化,如何能更好管理他们,成为企业管理层迫切需要解决的问题。本文基于浙江省中小型企业,以"95后"新生代员工为研究对象,运用相关性分析和多元回归分析的方法,对数字经济背景下"95后"新生代员工的工作动机影响因素进行深入探索并实证分析,研究表明影响"95后"新生代员工的工作动机受多重因素影响,其中内在因素的影响大于外在因素,且与"工作趣味性"因素无关。在此基础上提出加强数字技术在办公中的应用和注重非物质激励等对策建议,为企业激发和培育新生代员工工作动机提出理论依据。

Under the background of the digital economy,the post-1995 generation has become a new generation of employees.Due to the great changes of their living environment and internal values,how to manage this generation better has become an urgent problem for managers.Based on the research object of the post-1995 new generation employees in Zhejiang province,this paper explores and empirically analyzes the influencing factors of post-1995 new generation employees’work motivation under the background of digital economy by means of correlation analysis and multiple regression analysis.The research indicates that the work motivation of the post-1995 generation has been influenced by many factors.The internal factor is greater than the external factor and the motivation has nothing to do with the"working environment"factor.On the basis of this,the paper puts forward some countermeasures and suggestions to strengthen the application of digitization in office and pay attention to non-material incentive,and puts forward the theory and basis for enterprises to stimulate and cultivate the working motivation of new generation employees.