文旅融合背景下冰雪旅游发展路径研究——以沈阳市为例

Research on the Development Path of Ice and Snow Tourism under the Background of Cultural Tourism Integration—Take Shenyang as an Example

通过实地调研、网络调查和文献分析等方法,对沈阳冰雪旅游发展优势与现状进行分析,发现其发展中存在的问题。针对现存问题,结合“文旅融合”的背景,进一步提出沈阳冰雪旅游的发展路径,以期为沈阳冰雪旅游的发展提供参考与借鉴。

Through the methods of field research,network research and literature analysis,this paper analyzes the development advantages and current situation of ice and snow tourism in Shenyang,and finds out the existing problems in its development.In view of the existing problems,combined with the background of"integration of culture and tourism",this paper further puts forward the development path of ice and snow tourism in Shenyang in order to provide reference for the development of ice and snow tourism in Shenyang.