浅析我国博物馆文创发展对策——以北京故宫博物院和台北故宫博物院为例

The Development Strategy of Museum Creation Industry in China: Based on the Competition Analysis of Cultural and Creative Works of the Palace Museums in Beijing and Taiwan

博物馆文创行业是随着文创产业发展而延伸的新兴行业,是博物馆突破仅依托展品来弘扬文化的窠臼而创造出的新模式,是其门票之外的新收入点。同时,博物馆文创既依托于博物馆和藏品本身的文化意蕴,又具有当代设计所赋予的功能性和创意。我国大陆博物馆文创行业整体的发展水平远落后于国外与台湾地区,但近年来,以北京故宫博物院、中国国家博物馆为首的博物馆皆开启了文创衍生品的开发道路并有所成就。文章运用SWOT分析法,讨论了北京故宫博物院与台北故宫博物院文创的优势、劣势、机会和威胁,并在此基础上提出对国内博物馆文创的发展建议。

Museum creation industry is a new industry that extends along with the development of cultural and creative industries. It is a new way to carry forward the culture by exhibits, and win the new profit point of museums. At the same time, museum creation has its unique attraction compared with other types of creative products: it relies on both the cultural implication of museums and collections, and the functionality and creativity that contemporary design gives. The development of China’s mainland museum industry is far behind that of overseas and Taiwan. But in recent years, museums built by the Palace Museum and China National Museum have opened up the development path of cultural and creative derivatives and made achievements. This article discusses the strengths, weaknesses, opportunities and threats of the Palace Museum and Taipei Palace Museum. On the base of the discussion, the author offers proposal of cultural and creative industry.