跨文化传播视域下的中国民俗文化认同

On Chinese Folk Culture Identity from the Perspective of Cross-Cultural Communication

本文分析了民俗文化认同及研究现状,认为当下中国传统民俗文化处于文化断层的边缘,有必要从民俗文化的认同、传播宏观层面进行研究。从内外两方面探讨了民俗文化断层的问题:内部因素主要有民俗文化传承的困局以及媒体传播与认同危机,外部因素主要是文化交流中的"文化霸权"和"文化殖民主义"。在此基础上。在跨文化传播视域下探讨了文化认同重构及文化传播定位的问题,以促进民俗文化在异域沉淀为集体文化记忆,推动优秀传统民俗文化走向世界。

This paper analyzes the status quo of the identity and research of folk culture,and holds that the current Chinese traditional folk culture is on the edge of cultural fault,so it is necessary to study it from the macro level of its identity,communication and translation.This paper discusses the problem of folk culture fault from both internal and external aspects:internal factors mainly include the dilemma of folk culture inheritance and the crisis of media communication and identity;external factors mainly include"cultural hegemony"and"cultural colonialism"in the process of cultural communication.On this basis this paper discusses the reconstruction of cultural identity and the orientation of cultural communication,so as to promote the accumulation of folk culture in foreign countries as a collective cultural memory and introduce the excellent traditional folk culture to the world.