摘要
理解幽默化工业产品产生幽默效果的原理与机制。引用语言学中的语用预设概念对产品中出现的幽默化设计进行分析与总结,对带有幽默元素的产品进行分类与解读。并对家居产品进行幽默化再设计,以验证文章中总结的产品幽默化方法能否切实有效地在实际案例中发挥作用。结果:经研究与应用,文章提供了一个针对幽默化设计的有效分析方法与解读角度。结论:消费者对产品的固有预设是产品幽默效果的前提,设计工作对预设的转折是能否产生幽默的关键。
The analysis of the principle and mechanism of humorous consumer products.The concept of pragmatic presupposition in linguistics is used to analyze and summarize humorous products,and classify and interpret products with humor elements.In order to verify whether the product humorization method can effectively play a role in practical design work,and the home furnishing product humorization redesign.Result:Through research and application,this paper provides an effective analysis method and interpretation perspective for humorous design.Conclusion:Consumers’inherent presupposition of the product is the premise of the product’s humorous effect.Design work on preset transitions is the key to generating humor.
作者
陶玉东
邱松
张瑞昌
TAO YUDONG;QIU SONG;ZHANG RUICHANG
出处
《设计》
2020年第18期100-103,共4页
Design
关键词
工业设计
语用预设
幽默
后现代主义
设计事理学
Industrial design
Pragmatic presupposition
Humor
Postmodernism
Design philosophy