“美好生活需要”视域下的食品包装设计

FOOD PACKAGING DESIGN FROM THE PERSPECTIVE OF"GOOD LIFE NEEDS"

改革开放发展到今天,随着人们的生活水平的提高,人们对食品包装设计提出了新的要求,为满足人们对当今食品包装设计的新要求。从习书记提出的"永远把人民对美好生活的向往作为奋斗目标"为视角,探讨当今时代人民对于食品包装的现实需要,以"真"、"善"、"美"作为研究基础分析了基于美好生活需要的食品包装设计内涵。归纳总结了美好生活视域下食品包装设计实现途径。为当今食品包装设计师提供了理论参考。

With the development of reform and opening up,with the improvement of people's living standards,people put forward new requirements for food packaging design,in order to meet people's new requirements for today's food packaging design.from the perspective of"always regard people's yearning for a better life as the goal of struggle"put forward by Secretary Xi,this paper discusses the practical needs of people for food packaging in today's era,and analyzes the connotation of food packaging design based on the needs of a better life with"truth","goodness"and"beauty"as the research basis.summarized the way of food packaging design under the vision of good life.It provides a theoretical reference for food packaging designers.