甘肃华夏文明特色文化创意产品设计研究——马家窑彩陶文化基因的提取与设计应用研究

Research on the Design of Cultural Creative Products with Chinese Civilization Characteristics in Gansu Province——On the Extraction and Design Application of the Cultural Geneof Majiayao Painted Pottery

研究具有浓厚地域文化特色的马家窑彩陶文化基因,实现对甘肃地域文化创意设计产品活动的支持。通过对马家窑彩陶上的纹样图案、色彩以及彩陶器型进行分类、分析、汇总、总结,并通过对用户情感分析,针对目标用户进行模型构建。设计开发一系列既具有马家窑彩陶特色,又具有现代时尚感的文化创意产品,实现甘肃马家窑彩陶的传承与创新。

The cultural gene of Majiayao painted pottery with strong regional cultural characteristics is studied in this paper to support the activities of regional cultural creative design products in Gansu Province.Through the classification,analysis,collection and summary of patterns,colors and pottery types on Majiayao pottery,and through the analysis of users’emotions,the model is built for the target users.Thus,a series of cultural creative products with not only the characteristics of Majiayao pottery,but also the sense of modern fashion is designed and developed to achieve the inheritance and innovation of Gansu Majiayao pottery.