文旅融合视角下陕西凤翔木版年画文创产品设计探索

Cultural Tourism Integration Perspective Fengxiang Shaanxi Woodcut New Year Pictures Cultural Creation Product Design Exploration

陕西凤翔木版年画是我国木版年画著名产地之一,距今也五百年有余,它展示了西北地区独有的民俗特点和地区风貌,饱含着人们对生活的思想情感。本文通过对凤翔木版年画的工艺及发展进行了分析与研究,对色彩、构图、图案等形式进行探索,调查其目前文创状况深入研究,透过对文创产品的研究去发掘其背后的文化性与艺术性,探索一条生存发展之路——传承,在发展中寻求保护,在保护中寻求创新,在非遗文创设计的道路上找到一个方向。

Shaanxi Fengxiang woodcut New Year pictures is one of the famous places of woodcut New Year pictures in China.It has been more than 500 years since then.It shows the unique folk characteristics and regional features of northwest China,full of people's thoughts and feelings about life.In this paper,the technology and the development of fengxiang woodcut New Year pictures are analyzed and the research,the exploration on the forms,such as color,composition,design,investigating the current gen situation in-depth study,through the study of wen gen products to explore its behind the cultural and artistic quality,explore a road to survival and development,heritage,to seek protection in the development,seeking innovation in the protection,in the papers and the design on the road to find a direction.