打造宁夏道地中药材区域品牌全面提升中药材产业竞争能力

Building Regional Brand ofGenuine Medicinal Materials in Ningxia for Comprehensively Improving the Competition of Chinese Medicinal Materials Industry

以中医药人的视角,从宁夏发展中药材产业的自然资源和人文禀赋,分析宁夏中药材产业现状和优势,对提升宁夏道地中药材品牌知名度、做大做强中药产业的路径进行探讨.

From the perspective of traditional Chinese medicine,this paper analyzes the current situation and advantages of traditional Chinese medicine industry in Ningxia by analyzing the local natural resources and human endowment of developing traditional Chinese medicine industry,and probes into the ways to enhance the brand awareness of genuine Chinese medicine in Ningxia,which provides a goal to enlarge and strengthen the traditional Chinese medicine industry.