摘要
Whittard of Chelsea是有着130多年历史的“英国国民下午茶品牌”,由Walter先生在1886年创立。Whittard的特点是其独特的下午茶风情和小资的英伦情调,这主要由其鲜明的门店设计,清新典雅的设计风格所塑造,它所具有的创新精神和对品质的追求,使其可以永远为顾客提供多样高质的茶叶,并持续引领下午茶时尚。而利用互联网和便捷的交通,来打造品茶师俱乐部,又使其拉近了与顾客的关系。在中国,Whittard通过代理商入驻,并借助网络销售,瞄准年轻人的茶杯,如今也收获了一批忠实粉丝。
Whittard of Chelsea is a British national afternoon tea brand with a history of more than 130 years.It was founded by Mr.walter in 1886.Whittard is characterized by its unique afternoon tea style and petty bourgeois British style,which is mainly shaped by its distinctive store design and elegant design style.Its innovative spirit and high quality make it possible to provide customers with various high-quality tea and continue to lead the afternoon tea fashion.It will also make use of the Internet and convenient transportation to promote the development of Tea&Coffee Club,to close the relationship with customers.In China,Whittard,through agents and online sales,aims at young people's tea cups,and now has a huge number of loyal fans.
作者
胡晓云
李姝燕
HU Xiaoyun;LI Shuyan(Zhejiang University,Hangzhou 310058,China)
出处
《中国茶叶》
2020年第10期1-5,共5页
China Tea