跨境电商商业模式创新路径研究述评

Review on the Innovation Path of Cross-border E-commerce Business Model Research

回顾了前人有关商业模式创新的文献,梳理了商业模式创新为企业带来的积极作用。在此基础上,对不同学者关于跨境电商商业模式创新的研究进行分类,将跨境电商商业模式创新路径的研究归纳为商业模式组成要素创新视角、商业模式基本内涵创新视角以及商业模式创新路径的方向性研究视角,并基于不同研究视角探讨跨境电商商业模式创新路径的形成机理。最后,在详细分析了基于每一种视角的跨境电商商业模式创新路径的形成过程后,对未来研究进行了展望,提出未来可能的研究方向。

Firstly,this study reviews the previous literatures on business model innovation and sorts out the positive effects brought by business model innovation to enterprises.Secondly,this study classifies the research of different scholars on cross-border e-commerce business model innovation,and summarizes the research of cross-border e-commerce business model innovation path into business model component innovation perspective,business model basic connotation innovation perspective and business model innovation path direction research perspective,and further explores the formation mechanism of cross-border e-commerce business model innovation path based on different research perspectives.Finally,after a detailed analysis of the formation process of cross-border e-commerce business model innovation path based on each perspective,the future research is forecasted and possible future research directions are proposed.