高校图书馆嵌入式阅读推广实践与研究

Embedded Reading Promotion in Academic Libraries

随着图书馆阅读推广的发展,阅读推广服务正从图书馆的创新服务日渐转化为常规服务。嵌入式服务突破了时间和空间的限制,有助阅读推广摆脱传统服务模式下路径依赖带来的局限。以电子科技大学图书馆为样本,介绍了该馆的嵌入式阅读推广模式,即嵌入用户学习全周期、嵌入经典和情感、嵌入“三位一体”网络平台、嵌入电子信息+。指出嵌入式阅读推广有助图书馆融入宏观环境,实现显性引导和双向交流,提升用户的活动的参与度,提升服务的精准性和目的性。

With the development of library's reading promotion,reading promotion service has become a general service.Embedded services break through the limitation of time and space,and help reading promotion get rid of the limitation of path dependence under the traditional service mode.Taking the library of University of Electronic Science and Technology of China as an example,this paper introduces the embedded reading promotion mode of the library,that is,embedding into the full cycle of users'learning,embedding into classic and emotion,embedding into the"Trinity"network platform,embedding into electronic information+.It is pointed out that embedded reading promotion can help the library integrate into the macro environment,realize explicit guidance and two-way communication,improve the participation of users'activities,and improve the accuracy of services.