共生视角下平台型电商企业与物流服务企业协同稳定性研究

Research on Coordination Stability of Platform-Based E-Commerce Enterprises and Logistics Service Enterprises from the Perspective of Symbiosis

为了获得更强的竞争优势,多数平台型电子商务企业将物流服务企业吸纳到自身的生态系统中,选择与专业物流服务企业合作。根据合作的深入程度,平台型电子商务企业与物流服务企业的合作模式可以分为兼性共生模式和专性共生模式。无论哪种模式,平台型电子商务企业与物流服务企业的协同稳定性都受到企业生存能力、领导力系数及协同贡献系数等因素的影响,通过仿真分析进一步了解到虽然两种模式都能使平台型电子商务企业与物流服务企业的市场收益水平有所增加,但兼性共生模式产生的协同效应要比专性共生模式产生的协同效应更高,说明"平台型电子商务企业与物流服务企业进行部分业务协同的稳定性"更好,这也启发目前物流业务完全依赖于与物流服务企业合作的平台型电子商务企业更应重视与物流服务企业之间协同关系稳定性的维护,通过充分发挥企业领导力和协同贡献的作用以实现双方的持续健康发展。

In order to gain a stronger competitive advantage,most platform-based E-commerce companies would absorb logistics service companies into their own ecosystem and choose to cooperate with professional logistics service companies.According to their in-depth cooperation,the types of cooperation between platform-based E-commerce enterprises and logistics service enterprises can be divided into two models:facultative symbiosis model and specific symbiosis model.Regardless of the model,the collaborative stability of platform-based E-commerce enterprises and logistics service enterprises is subject to such factors as the enterprise’s survivability,leadership coefficient and collaborative contribution coefficient,etc..Through the simulation analysis,it is further understood that although the two symbiosis models can increase the market revenue level of the platform-based E-commerce enterprises and the logistics service enterprises,the synergistic effect of the facultative symbiotic model is greater than that of the specific symbiotic model,which indicates that the stability of cooperation between the platform-type E-commerce enterprises and the logistics service enterprises is better over their partial business cooperation.This point can also give light to the platform E-commerce enterprises which currently depend entirely on the cooperation with logistics service enterprises for their logistics business that they should pay more attention to maintaining the stability of the collaborative relationship with logistics service enterprises,and achieve sustained and healthy development of both parties by giving full play to the corporate leadership and collaborative contribution.