公交服务系统APP的色彩语义编解码研究

Color Semantic Encoding and Decoding of Public Transport Service System APP

从色彩语义的角度,结合心理学、符号学、产品语义学等知识,对公交服务系统APP色彩的外延意指和内涵意指两个层级的色彩语义进行系统分析,采用符号学编解码理论及方法,对公交服务APP中的色彩设计进行语义构成、语义传达和语义设计,研究得出其色彩设计框架。色彩符号外延语义表现为“显在”关系,由公交服务系统APP色彩直接说明内容本身。内涵语义是第二层级,表现为“潜在”关系,间接说明公交服务系统APP色彩内容以外的内容,在使用环境中显示出的心理性、社会性或文化性含义。经过对公交服务系统APP色彩语义要素中设计师—用户—色彩设计关系分析,通过设计编码、使用译码、最终效果的解码与反馈等,完成编解码的过程。通过分析用户对色彩语义的认知及色彩组合的感知模型,分析用户在接受色彩符号时对其语义的解码思路,研究公交服务系统APP色彩设计方法,提高用户对色彩语义解码的效率和质量,为公交服务系统APP的色彩设计提供理论依据。

The work aims to analyze the two-level color semantics of the bus service system APP,namely extended and connotative meanings,from the perspective of color semantics and combined with psychology,semiotics,product semantics and other knowledge.Based on semiotic coding and decoding theory,the semantic composition,semantic communication and semantic design of color design in bus service APP are carried out to obtain the color design framework.The extended semantics of the color symbols are expressed as“explicit”relationships while the bus service system APP directly explains the content.The intentional semantics is the second level and expressed as the“potential”relationship,which indirectly illustrates the psychological,social or cultural meanings of the content other than the color content in the bus service system APP.After analyzing the designer-user-color relationships in the color semantic elements of the bus service system APP,the process of encoding and decoding is completed through design coding,use of decoding,and decoding and feedback of the final effect.By analyzing the user’s perception model of color semantics and color combination,the user􀆳s semantic decoding ideas when accepting color symbols are analyzed.The color design method of the bus service system APP is studied to improve the user􀆳s efficiency and quality of color semantic decoding and provide a theoretical basis for the color design of the bus service system APP.