基于“和合”造物思想的文化旅游产品创新设计研究

Creative Design of Cultural Tourism Products Based on the Idea of“Harmony”

探讨如何将传统造物思想融入文化旅游产品设计中,实现文化创新,解决因传统文化旅游产品与当代人生活严重脱节而导致的手工艺生存空间愈加窘迫且濒临失传的困境。通过对传统“和合”思想进行梳理,结合当前文化旅游创意产品设计过程中遇到的机遇与挑战,对其现状与问题进行分析,直面用户需求,查找相关文献资料和案例,将文化创意、传统造物思想与传统民俗旅游产品相融合,对文化旅游产品设计的策略与方法进行创新,并举例论证。设计的进化必须基于对历史的尊重,设计的创新也必须有深厚的文化作根基。以我国传统文化最重要的精神内核“和合”文化作为创新依据,为文化旅游产品创新设计提供有价值的思考与见解,探寻让传统造物与时俱进之路径。

The work aims to explore how to integrate the traditional creation ideas into the design of cultural tourism products,realize cultural innovation,and solve the dilemma that the living space of handicrafts is becoming more and more difficult and is on the verge of being lost due to the serious disconnection between traditional cultural tourism products and contemporary people’s lives.The traditional idea of“harmony”is sorted out to analyze the status quo and problems combined with the opportunities and challenges encountered in the process of cultural tourism creative product design.In view of user needs,the relevant literature and cases are searched to integrate the cultural creativity,traditional creative ideas and traditional folk tourism products to innovate the strategies and methods of cultural tourism product design,and carry out illustration with examples.The evolution of design must be based on respect for history,and the innovation of design must be based on deep culture.Based on the“harmony”culture,the most important spiritual core of Chinese traditional culture,the work provides valuable thinking and opinions on the innovative design of cultural tourism products,and explores the path of keeping pace with the times.