基于阅读推广视角的高校图书馆拓展书香旅游服务功能探讨

University Libraries Expanding the Service Function of Bookish Tourism Based on the View of Reading Promotion

在倡导全民阅读构建书香社会的大背景下,书香旅游与高校图书馆职能的隐性关联使二者的耦合发展成为一种必然。高校图书馆要从现代旅游服务理念植入、外部馆舍环境建造、内部空间合理布局、主题鲜明的产品设计、高素质服务团队建设、切合教育需求的精准营销、精细的配套管理七个方面做好书香旅游服务拓展工作。

Under the background of advocating nationwide reading to build a bookish society,the implicit connection between bookish tourism and functions of university libraries makes the coupling development of the two inevitable.University libraries should do well in the following seven aspects in bookish tourism development:implanting the concept of modern tourism service,building the external environment,reasonable layout of the internal space,product design with distinct themes,construction of high-quality service team,accurate marketing to meet education requirements,and fine supporting management.