基于新媒体时代下幼儿题材动画内容和形式的探索

Exploration on the Content and Form of Cartoons on Children's Theme Based on the New Media Era

幼儿动画片是儿童看世界的另一个窗口,动画片中的角色形象满足了儿童对于世界的想象,也影响着儿童的审美及对社会的认识。随着新媒体的发展,幼儿对于世界的认知方式也在发生着改变,幼儿对世界的好奇与憧憬需要在不同主题的幼儿动画片中寻找答案,因此,这就要求幼儿动画不仅画面要风趣幽默,内容更应具备趣味性。近年来,幼儿题材的动画在动画市场占比逐渐增大,文章以幼儿题材的动画为研究对象,希望可以找到在新媒体时代环境下,适合幼儿动画的题材及形式。

Children's cartoons are another window for children to see the world.The characters in cartoons satisfy children's imagination of the world and also affect children's aesthetic appreciation and understanding of the society.With the development of new media,children's cognition of the world is also changing.Children's curiosity and longing for the world need to find answers in children's cartoons with different themes.Therefore,this requires children's cartoons need to be interesting both in content and in picture.In recent years,the market share of cartoons on children's theme is gradually increasing.This paper takes cartoons on children's theme as the research object,hoping to find the theme and form which are suitable for children's cartoons under the new media era.