新媒体环境下威海特色农产品网络营销策略分析

Analysis on the Network Marketing Strategy of Weihai Special Agricultural Products under the New Media Environment

本文在分析新媒体环境特色农产品营销特点的基础上,研究威海市特色农产品营销现状中存在的问题,针对性的提出新媒体环境下威海市特色农产品的网络营销策略,助力地方经济的发展。

This paper studies the problems existing in the current marketing situation of agricultural products with Weihai characteristics,and puts forward the network marketing strategy of agricultural products with Weihai characteristics under the new media environment,boosting the development of the local economy.