中国航展商业生态系统的价值共创机理探究

Research on Value Co-Creation Mechanism of China International Aviation&Aerospace Exhibition Business Ecosystem

商业生态系统的价值共创是当前国内外学者关注的一个热点问题。中国航展是政府积极参与和引导的特殊商业生态系统,这个系统参与主体复杂、多元,其价值共创活动具有特殊的研究价值。本文阐释中国航展商业生态系统的价值共创机理,有助于丰富商业生态系统和价值共创理论,并对国内会展业高质量发展提供实践指导。中国航展商业生态系统经历了萌芽、发展和成熟几个阶段,中国航展与系统内各利益相关方建立了紧密的价值共创与利益共享机制,通过资源属性、关系属性和网络属性驱动价值共创。

The value co-creation of business ecosystem is a hot issue concerned by scholars.China International Aviation&Aerospace Exhibition is a special business ecosystem actively participated and guided by the government.The participants of this system are complex and diverse,and its value cocreation activities have special research value.This paper explains the value co-creation mechanism of China International Aviation&Aerospace Exhibition business ecosystem,which is helpful to enrich the business ecosystem and value co-creation theory,and to provide practical guidance for the high-quality development of domestic exhibition industry.China International Aviation&Aerospace Exhibition business ecosystem has experienced several stages of germination,development and maturity.China International Aviation&Aerospace Exhibition has established a closevalue co-creation and benefit sharing mechanism with all stakeholders in the system,which drives value co creation through resource attributes,relationship attributes and network attributes.