融媒体环境下武术文化传播与发展机制探索

On the Communication and Development Mechanism of Wushu Culture in the Context of Media Integration

在当今新的文化视域下,武术文化作为武术运动的精髓与内核,其发展水平与传播水平不仅对武术运动的传播与发展具有影响,还是中华文化软实力建设与传播的重要载体,必须尊重武术的文化特性实现时代发展。随着融媒体的出现,文化传播机制也必然面对新情况、新问题,我们须重视武术文化的传播与发展机制研究,关注武术文化的现代发展。在大量社会调研、文献检索基础上立足融媒体环境时代背景,探索武术文化传播与发展的新机制。

in the new cultural perspective,Wushu culture as the essence and core of Wushu,its development level and communication level not only have an impact on the spread and development of Wushu,but also an important carrier of the construction and communication of Chinese cultural soft power.We must respect the cultural characteristics of Wushu to achieve the development of the times.With the emergence of the fusion media,the cultural communication mechanism will inevitably face new situations and problems.We must pay attention to the study of the communication and development mechanism of Wushu culture and the modern development of Wushu culture.Based on a large number of social research and literature search,this paper explores the new mechanism of Wushu Culture Communication and development based on the background of the era of media environment.