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“互联网+”下小微企业的财务公司战略变革研究

Research on the strategic change of the financial company of small micro-enterprises under the“Internet plus”
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摘要 企业战略变革是所有企业生存与发展所要面临的一步,变革的目的是为了更好地适应环境变化,使企业组织活动更加有效率与灵活,变革的好坏取决于企业前期分析与制定、中期执行。文章从战略变革的动因分析、变革的阻力与风险、变革路径与风险应对等方面来论述"互联网+"下小微企业的财务公司战略变革,为有关企业提供战略指引与启发。 Enterprise strategic change is a step to be faced by the survival and development of all enterprises,the purpose of the change is to be more adapted to the changes in the environment,so that the organizational activities of enterprises more effective and flexible,the quality of change depends on the early analysis and formulation of enterprises,medium-term implementation.This paper discusses the strategic change of the financial company of the small micro-enterprises under the“Internet plus”and small micro-enterprises from the analysis of the motivation of the strategic change,the resistance and risk of the change,and provides the strategic guidance and inspiration for the enterprises concerned.
作者 张纯 祝佳佳 Zhang Chun;Zhu Jiajia(Jingdezhen Ceramic Institute,Jingdczhcn,Jiangxi,333000)
出处 《市场周刊》 2020年第10期92-94,共3页 Market Weekly
关键词 “互联网+” 小微企业 战略变革 财务公司 “Internet plus” small micro-enterprises strategic change financial companies
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