标准化对林产品电子商务的影响分析——基于江苏省的案例

Analysis on the Influence of Standardization on E-commerce of Forest Products——Based on the Case of Jiangsu Province

基于江苏省林产品电子商务的发展现状,对其典型案例地区(沐阳花木电商、邳州人造板电商、睢宁沙集家具电商、句容森林食品苗木电商、常州木地板电商)进行实地调研。调研结果显示出由于林产品生产标准化程度低,而引起了当前线上销售中网销假货多、低质量产品充斥市场等问题。在对以上问题原因分析的基础上提出了通过实行林产品分类,建立专业权威第三方销售平台等措施,以进一步推进林产品电子商务的发展。

Based on the development status of forest products e-commerce in Jiangsu province,this paper conducted the field research for the typical case areas,which included Muyang Huamu e-commerce,Pizhou wood-based panel e-commerce,Suiningsha furniture e-commerce,Jurong Forest Food seedling ecommerce,Changzhou wooden floor e-commerce.The survey results showed that the reason of problems such as online sales selling more fakes and low-quality products flooding the market was the low degree of standardization of forest product production.Based on the analysis of the causes of the above problems,it put forward the measures such as implementing forest product classification and establishing a professional and authoritative third-party sales platform,aiming to promote the development of forest product e-commerce.