互联网应用对农村居民消费结构的影响分析

An Analysis of the Influence of Internet Application on the Consumption Structure of Rural Residents

互联网经济从工具、渠道、基础设施到经济体演进,部分指标的概念从外延和内涵上都发生较大变化,衡量互联网经济发展水平的指标有待进一步完善,其对农村居民消费结构影响的模型也需进一步优化.本文用熵值法测度了互联网应用基础和互联网应用规模两个综合指标,从空间分布上对比分析其对农村居民消费结构的影响.结果表明:受网购规模、网上支付规模等指标控制的互联网应用规模综合指标对农村居民消费结构的影响显著,受互联网普及率、移动电话普及率控制的互联网应用基础综合指标对其影响呈边际效应递减;从区域差异看,互联网应用规模对东、中、西部影响存在显著差异,对经济欠发达地区影响更显著.最后,本文从互联网应用规模的视角提出建议,以期优化农村居民消费结构.

The Internet economy has evolved from tools,channels,infrastructure to economy.The concepts of some indicators have changed a lot in terms of extension and connotation.The indicators to measure the development level of the Internet economy need to be further improved,and the model of its impact on the consumption structure of rural residents needs to be further optimized.In this paper,entropy method is used to measure the two comprehensive indicators of Internet application base and Internet application scale,and to analyze the impact on the consumption structure of rural residents from spatial distribution.The results show that the comprehensive indicators of Internet application scale controlled by online shopping scale,online payment scale and other indicators have a significant impact on the consumption structure of rural residents,and the comprehensive indicators of Internet application base controlled by Internet penetration rate and mobile phone penetration rate have a diminishing marginal effect on their impact;from the perspective of regional differences,the impact of Internet application scale on the East,the middle and the west is significant The difference is more significant in the underdeveloped areas.Finally,from the perspective of Internet application scale,this paper puts forward suggestions to optimize the consumption structure of rural residents.